Decision-Stage Video Agency
Get videos where buyers decide.
Fully managed.
We source creators, manage production, and publish videos to Amazon product pages and YouTube. You focus on your brand.
The Problem
Buyers validate before they buy
At the decision stage, shoppers aren't browsing. They're seeking proof.
Amazon Product Pages
Buyers watch shoppable videos directly on your product page before clicking "Add to Cart."
YouTube & Google Search
Buyers search "[product] review" to find independent opinions before committing.
Third-Party Trust
Authentic creator content builds confidence that brand content alone cannot achieve.
Amazon
Shoppable Videos on Your Product Page
Video content that reaches customers at the exact moment of purchase decision.
Where Shoppers First See Videos
On the product page, shoppers see a "Videos" thumbnail in the image carousel. In this example, 7 videos are available: 2 brand-posted and 5 from Amazon Influencers.
Brand vs. Influencer Videos
When clicked, shoppers see two sections: Brand Posted Videos (from the seller) and Related Videos from Amazon Influencers. The influencer videos provide authentic third-party validation.
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Influencer Videos Below the Fold
Amazon Influencer videos play directly on the product page with a sidebar showing all available reviews. These authentic creator videos build buyer confidence at the moment of decision.
Click any example above to see a live Amazon product page with shoppable videos.
YouTube
Show Up in Search Results
When buyers search for reviews, your product needs to be there.
YouTube Reviews in Google Search
When shoppers search "[product] review" on Google, YouTube videos dominate the results. Your product needs creator reviews to capture this high-intent traffic.
AI Assistants Reference YouTube
ChatGPT, Perplexity, and other AI tools now pull data directly from YouTube reviews when consumers ask for product recommendations. Your videos become sources for AI-generated answers.
About
Built by a Brand Manager for Brand Managers
Decision Stage Videos is led by Matt Carlson, a Brand Manager and Amazon Influencer with 700+ published videos.
By building a profitable influencer operation alongside his brand management career, Matt understands both sides of the equation: what brands need to justify investment and how to source, manage, and produce effective, authentic content from review-focused creators.
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Why Choose Decision Stage Videos?
See how we stack up against traditional influencer outreach.
Our Process
End-to-End Campaign Management
We handle everything so you can focus on your brand.
Source Creators
We find qualified Amazon Influencers and product reviewers for your category.
Coordinate Logistics
We handle product seeding, timelines, and creative guidelines.
Manage Production
We communicate with creators and manage all deliverables.
Confirm Placement
We ensure videos are published correctly and provide reporting.
Package
4 Videos. Full Management.
We source and manage 4 unique review videos created by vetted Amazon and product review influencers.
- 4 creator-made review videos
- Published to Amazon Storefronts
- Published to YouTube channels
- Full campaign management
Examples
See It in Action
Amazon Example
See shoppable videos on a live product page.
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YouTube Example
Watch a product review video.
FAQ
Common Questions
A campaign typically takes ~4 weeks from start to finish.
These are honest product reviews, similar to reviews posted on your Amazon product page or platforms like Bazaarvoice.
We can guide creators to test specific features, use cases, or claims you care about, but we cannot script or control their opinions. That authenticity is what makes these videos effective at the decision stage—and why buyers trust them.
Creators publish to their own channels and retain ownership. This authenticity is what makes it genuine third-party social proof. Usage rights for other purposes can be negotiated.
We work primarily with CPG brands. During our discovery call, we'll discuss your category and determine if our creator network is a good fit.
Packages are available based on your needs. Book a discovery call and we'll provide pricing tailored to your campaign scope.
Yes. All creators follow FTC disclosure guidelines, and disclosures are included where required across Amazon and YouTube.
Get Started
Book a Discovery Call
Let's discuss how decision-stage video can work for your brand.
Ready to add decision-stage video?
Book a call and we'll recommend the right creator mix and rollout plan.
Why It Works
Authentic Third-Party Content